Restaurants face increasing competition in the food industry, and with the rise of online ordering platforms, they need to find ways to stay ahead of the competition. One way to do this is by focusing on direct online ordering. Direct online ordering is a method of ordering food online directly from a restaurant’s website or mobile application. It provides a cost-effective, efficient, and convenient way for customers to place orders and enables restaurants to take control of the ordering process, gather valuable data insights, and provide a personalized customer experience. In this way, direct online ordering can help restaurants increase profits, improve customer relationships, and build their brand.
Key Difference between Online Ordering and Online Food Aggregators.
Control: In the direct online ordering model, the restaurant has complete control over the entire process of receiving and fulfilling orders. In the aggregator model, the restaurant has less control over the delivery process and relies on the aggregator to manage it.
Customer reach: Online aggregators have a broader reach than individual restaurants’ websites. They provide customers with a comprehensive list of restaurants to choose from, making it more convenient for customers to browse and order food.
Commission charges: Online food aggregators typically charge a commission fee for every order placed through their platform, which can be as high as 20-25%. In contrast, direct online ordering does not involve any such commission fees.
Branding: Direct online ordering allows restaurants to build their brand and customer relationships. On the other hand, aggregators promote their brand, and restaurants may not get as much exposure to the customer as they would with direct ordering.
In conclusion, both models have their advantages and disadvantages, and choosing between them depends on various factors such as the restaurant’s size, location, and customer base.
eZee Optimus Online Ordering is a game-changing solution that allows our Restaurant Partners to showcase their delicious menu items to customers online. With eZee Optimus, customers can easily browse through the restaurant’s menu and place orders directly from their smartphones or computers.
Our module is designed to be both user-friendly and visually appealing. Customers can easily navigate through the menu using a simple and intuitive interface, and each item is presented with mouth-watering images that are sure to entice their taste buds.
The module also allows for customization of the menu, so that each restaurant partner can tailor their online ordering experience to their specific needs. They can easily add or remove menu items, update prices, and adjust descriptions to ensure that their online presence accurately reflects their brand.
In addition, our module offers a seamless checkout process, where customers can pay for their orders securely online. The restaurant partner can also track orders in real-time, ensuring that they can manage their inventory and prepare orders efficiently.
We understand that managing online orders efficiently is a crucial aspect of any restaurant’s operations. That’s why eZee Optimus Online Ordering comes equipped with a powerful notification system that alerts restaurant partners as soon as a new order is placed.
When an order is successfully placed, the restaurant partner will receive a notification pop-up with a distinct sound, ensuring that they never miss an order. The notification will contain all relevant details about the order, including the customer’s name, contact information, and the items ordered.
To ensure that only genuine orders are accepted, our module provides multiple options for restaurant partners. They can either accept the order, reject it if it’s a duplicate or fake order, or even block a particular device in case of repeated fake orders.
The acceptance and rejection options are easily accessible from the notification pop-up itself, making it easy for restaurant partners to manage their orders quickly and efficiently.
Overall, our notification system is designed to ensure that restaurant partners can manage their online orders with ease and confidence, while also providing a seamless experience for customers. With eZee Optimus Online Ordering, restaurant partners can rest assured that they will never miss an order and can efficiently manage their online operations.
Different ways to promote Online Ordering from Website.
Marketing direct online ordering involves promoting the restaurant’s website or mobile application as a platform for customers to order food directly. Here are some strategies to market direct online ordering:
1. Website optimization: Optimize the restaurant’s website for search engines by incorporating relevant keywords, descriptions, and tags. This helps customers find the website when searching for food-related keywords.
2. Social media marketing: Leverage social media platforms such as Facebook, Instagram, and Twitter to promote the restaurant’s direct online ordering platform. Share updates, promotions, and discounts to encourage customers to order food through the website or app.
3. Email marketing: Create an email list of customers who have ordered from the restaurant in the past and send them updates on new menu items, promotions, and discounts. Encourage them to use the direct online ordering platform to place their next order.
4. Google My Business: Claim the restaurant’s Google My Business profile and ensure that the direct online ordering link is prominently displayed. This makes it easier for customers to find the restaurant’s online ordering platform.
5. Promote offline: Promote the restaurant’s direct online ordering platform offline by including the website or app’s details on in-store promotional material such as flyers, table tents, and posters.
6. Loyalty program: Offer a loyalty program that rewards customers for ordering through the direct online ordering platform. This incentivizes customers to use the platform repeatedly and helps build a loyal customer base.
7. Partner with influencers: Partner with influencers in the local community or food bloggers to promote the restaurant’s direct online ordering platform. This can help expand the reach and exposure of the platform to new potential customers.
By implementing these strategies, restaurants can effectively promote their direct online ordering platform and encourage customers to place orders directly through their website or mobile application.
Summary of the Key Features/Benefits;
- Zero Commission: With eZee Optimus Online Ordering, restaurants can receive online orders without any commission fees. This allows restaurant partners to maximize their profits and retain a higher percentage of their sales.
- Menu Beautification: Restaurants can enhance their menus by adding high-resolution images, detailed item descriptions, and other enticing visuals. This visually appealing menu helps attract more customers and increases order volume.
- Single and Multiple Outlet Orders: The platform provides the convenience of accepting orders for both single and multiple outlets through a single QR code or link. This unified ordering system simplifies the process for customers, whether they choose takeaway or delivery options.
- Food Preferences: eZee Optimus Online Ordering allows customers to customize their food preferences, enabling them to personalize their orders according to their dietary needs or preferences. This enhances customer satisfaction and promotes repeat orders.
- Minimum Order Value: Restaurant partners have the flexibility to set a minimum order value, ensuring cost-effective food delivery. This helps optimize order size and profitability while still accommodating customer preferences.
- Notifications: The platform provides real-time notifications to both restaurants and customers. Restaurants receive instant notifications for new orders, ensuring prompt processing. Customers, on the other hand, receive updates on order status, ensuring transparency and improved customer experience.
- Item and Outlet Management: Restaurants have control over their menu and outlet availability. They can easily turn specific items on or off based on availability or other factors. Additionally, they can manage outlet operations, enabling efficient management of multiple locations.
- App-Free Ordering: Customers can place online orders without the need to install any additional mobile applications. The platform offers a seamless web-based ordering experience, allowing customers to conveniently access and place orders from any device with internet connectivity.
- Online Payment Gateway Integration: eZee Optimus Online Ordering seamlessly integrates with popular payment gateways such as Airpay, RazorPay, and supports UPI payments. This enables secure and hassle-free online transactions for both restaurants and customers.
By leveraging these features, restaurants can enhance their online ordering capabilities, attract more customers, streamline operations, and offer a superior ordering experience that drives customer satisfaction and business growth.
To activate eZee Optimus Online Ordering, simply contact our support team, Once activated, our module is easy to use and customizable to your restaurant’s specific needs